Saturday 8 February 2014

Adblock - A Nightmare for Advertising

Adblock, the ad-blocking plugin , as it's name suggests, for internet browsers that makes exploring the internet devoid of annoying pop-ups and flashy banner ads. It has become almost a norm to have this installed in our Chrome, Firefox and almost any browser nowadays. 

Surfing the internet is great without ads taking up bandwidth, however there is some controversy in using this software. Often you can see text banners on the top of some websites saying things like "Please support *insert website name here* by turning off your Adblock". This is because websites that don't charge for whatever they offer are making their money from visitors clicking on their ads, and if no-one sees those ads, no money will be made. This can read to websites shutting down or bring forced to give their service a price. So you can see why Adblock can be seen by some to have drawbacks.

It seems as if some websites who exist to make a profit will meet their demise from Adblock and some will have to adapt and find new ways to make money through alternative means. Either way, Adblock has become a hero of the people and it will seemingly only become more and more popular, it's already the most widely used internet browser plugin.


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